No Rules but Values
#1:
TRY TO UNDERSTAND THE CUSTOMERS, THINK LIKE THEM AND put THEIR human needs at the center of everything.
#2:
KEEP IT SIMPLE BUT NOT STUPID! SIMPLICITY IN UNDERSTANDING THE BRAND CORE BENEFIT, THE USEAGE AND THE PRODUCT.
#3:
DO IT WITH LOVE! WHEN YOU WORK WITH YOU HEART, THE RESULT WOULD BE ALWAYS A LITTLE MORE EXPOLARTIVE AND EVERYBODY WILL DISCOVER THE LOVE & PASSION BEHIND IT.