AS I WAS READY FOR MY BACHELOR-THESIS PHASE I DECIDED TO WORK WITH PRINZ.DE AND MADE THEIR MAGAZINE WHICH EXIST ONLY AS AN WEBSITE – MOBILE! THE CLOU WAS, TO PUT SOME GREAT FEATURES WITH PERSONAL CONTENT TOGETHER. THE PERSONAL CONCERTS, CLUBS, HAPPENINGS AND CITY-TIPS MADE THIS APP MORE ATTRACTIVE TO THE TARGET-GROUP (YOUNG-CULTURAL-INTERESTED PEOPLE). PERSONALIZED CONTENT AND COOL FEATURES MADE IT REALLY TO THIS EXCITED USER-EXPERIENCE.